With the impact of CoronaVirus in 2020, many small businesses found themselves unprepared to keep the doors open as they had little to no digital presence.
Branding is important to any business, especially small businesses, as it builds trust in your company by creating a memorable impression, while helping distinguish you from your competitors, outlining your offerings and pricing, setting you apart.
While many small businesses rely on Social Media for branding, many found social media alone wasn’t enough during these unprecedented times. Owning a site for your business is essential for a small business, as it helps promote your brand at a greater scale, as you are in control of the messaging, content and targeting of your audience. With Social Media, there are constant changes to their rules and algorithms, leaving you at their mercy.
Starting a website doesn’t have to be a daunting task, so we have created a checklist to help you get started. Here are some tips on how to get started:
Start with a plan of Action:
Best practice is to start with an outline on what the purpose & goal of the website will be. Will you be selling your products and/or services online (eCommerce)? What branding do you want to relay to your prospective customers about your business? How will they be able to contact you?
Do your research & network:
Investigate what your competitors are doing and ask other business professionals how they built their website. They can be a great resource on learning best practices, identifying resources and pros & cons of building a website.
Find a Domain Name :
Choosing & registering a domain name (www.companyname.com) is important. Choose a name that is easy to find online & that speaks to your brand. There are several services you can use to register your domain name, these are the more popular: GoDaddy or Verisign
To learn more about Domain Names, read the The Story of Domain names.
Best Practice: Always do your research to ensure you are not violating any licencsing, copyright or patent trademarks.
Do it yourself? Or hire a Professional?
This depends on your time and technical know-how. In today’s market, there are many Do-It-Yourself website services that allow you to build your own website, such as WordPress or WIX and provide hosting services in their package; however, if you do decide to hire a professional, be prepared with your website purpose and goals.
Promote your Business:
Many businesses are turning to Social Media to help promote their business, but there are other methods you can use as well, such as Newsletters and participating in Events.
Best Practice: Focus on what solution your business offers a prospective client.
Invest in Digital Marketing efforts:
Potential Customers visiting your site can tell a compelling story, if you pay attention. Working with an experienced Digital Media Strategist, like EC Media Operations, who can help convert your online presence into real-life clients. Click here to learn more!
For eCommerce businesses, your website can easily help build new or support existing revenue streams. Building sponsorship opportunities through partnerships, can help build a larger following, potentially increasing sales.
Esmeralda Cruz, CEO of EC Media Operations LLC, brings a wealth of knowledge as a Digital Media Expert with over 20 years of experience in constructing & executing high impact revenue-impacting digital growth strategies & building global operational infrastructures for startups and global organizations.