Dedicating a Day to Local Small Businesses

Shop small on Small Business Saturday


While many will be trampling over each other to get the best deals this Black Friday, the Mega-Shopping day right after Thanksgiving, others will be enjoying the great feeling of supporting their local communities by shopping small during Small Business Saturday.  

Small Business Saturday is the Saturday after Thanksgiving in the U.S. In 2016, Small Business Saturday will be November 26.

How did this get started? 

A photo by Steven Wei. Express launched Small Business Saturday on November 27, 2011 and was os successful, it was unanimously passed as a resolution of support for Small Business Saturday by the United States Senate in 2012.   

The day initiative was created to get American shoppers to consider small businesses as they do their holiday shopping. With Black Friday and Cyber Monday, shoppers anticipate big discounts and promotions from large retail companies and eCommerce sites, Small Business Saturday is a intended to help small business to compete for this business, allowing shoppers to support local businesses that help create jobs, boost the economy and preserve neighborhood communities.

Benefits to Participating:


Participating businesses will benefit from free marketing resources, event guides, and online ads.  Businesses can take advantage of these resources as part of their Small Business Saturday planning.

Any business can take part of the day.  So don’t wait! Participate!

To learn more, click on the below links: 







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3 Comments on Dedicating a Day to Local Small Businesses

  1. I am a small business owner and I have signed up for the free resources! Amazing that a big business like American Express helps the small businesses out, like me!

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